The wow factor at the BIO-IT World Expo

<meta content="OpenOffice.org 2.0 (Linux)" name="GENERATOR" /><meta content="20080501;20160800" name="CREATED" /><meta content="20080501;20170900" name="CHANGED" /> <style type="text/css"> <!-- @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } --> </style>SimBioSys had a booth at the <a href="http://www.bio-itworldexpo.com/">BIO-IT World conference</a> with the main focus to unveil eHiTS Lightning — our hardware accelerated accurate flexible docking solution running on the Cell/B.E. supercomputer-in-a-chip. This chip is the heart of the <a target="_blank" href="http://www.playstation.com/ps3-openplatform/index.html">Sony PlayStation 3</a>, but it is also available in two other forms, the <a href="http://www.ibm.com/technology/cell/cell_hcls.html">QS2x server blade series form IBM</a> and the <a href="http://www.mc.com/microsites/cell/productdetails.aspx?id=2590">Cell Accelerator Board from Mercury</a> (a PCI-Express card into a PC). I have already described the hardware technology and its advantages in a <a href="http://www.simbiosys.ca/science/white_papers/eHiTS_on_the_Cell.pdf">white paper</a>.</p> <p><a target="_blank" title="eHiTS Lightning " href="http://www.simbiosys.ca/science/presentations/2008-bioit/BioIT_eHiTS_Lightning_Award.pdf"><img width="123" hspace="10" height="179" border="0" align="right" alt="BioIT best of show finalist" name="graphics1" src="http://www.simbiosys.ca/images/bio-it-world-finalist-thumb.jpg" /></a>The eHiTS Lightning product has been entered into the “Best of Show” award competition, and made it to the finalist level, i.e. among the best 3 candidates. There was a panel of judges who went around and the finalists were given 10 minutes to present their product to them. Our 10-minute presentation is available <a target="_blank" href="http://www.simbiosys.ca/science/presentations/2008-bioit/BioIT_eHiTS_Lightning_Award.pdf">here.</a> The judges were impressed with our Cell solution, but apparently they were even more impressed with the natural language processing capabilities of <a href="http://www.linguamatics.com/">Linguamatics</a> who won the award. I wish they had a separate award for the product getting the most “WOW!” statements from visitors, I bet we would have won that one! The typical scenario went like this:</p> <ol> <li> <p style="margin-bottom: 0in">Someone walks up to the booth looking interested or surprised to see a PS3 sitting in the middle on a stand.</p> </li> <li> <p style="margin-bottom: 0in"><a href="http://www.chemspider.com/blog/">Antony</a> or me give the person a quick explanation of what is eHiTS Lightning and that the special Cell processor that the program runs on is powering the PS3.</p> </li> <li> <p style="margin-bottom: 0in">Then we show them the laptop screen beside, which has two windows<br /> side-by-side: one showing the console of the PS3 running eHiTS-Lightning on a<br /> series of docking tasks, the other one docking the same cases with eHiTS on a<br /> dual core AMD Athlon X2 (the laptop itself).</li> <li>The person goes: WOW!</li> </ol> <p>This story repeated several dozen times during the two days of the show. The point is, when we tell somebody that it is 32X or 50-fold faster, that is just a number — it may sink in or may not. But when you see it running side-by-side, the visual effect is so incredible, everybody “gets it” right away. The PS3 window just keeps scrolling up with barely readable speed, while the AMD window looks frozen and only advances a line once in a while (roughly a minute or so) - but it had time stamps for each line so you could see how many seconds have passed between printed lines. Many visitors were not specifically working in modeling area, just got curious about the PS3, but there were a number of respected experts in the docking and virtual screening area who came by and went through the WOW factor, too.</p> <p>So, I think it was a pretty good show, because a lot of people were genuinely impressed by eHiTS Lightning and they will likely remember us.</p> <p>ZZ</p> <p style="margin-bottom: 0in"> <script src="http://feeds.feedburner.com/~s/SimbiosysBlog?i=http://www.simbiosys.com/blog/2008/05/01/the-wow-factor-at-the-bio-it-world-expo/" type="text/javascript" charset="utf-8"></script> <p class="postmetadata alt"> <small> This entry was posted on Thursday, May 1st, 2008 at 11:26 pm and is filed under <a href="http://www.simbiosys.com/blog/category/software-products/" title="View all posts in Software products" rel="category tag">Software products</a>, <a href="http://www.simbiosys.com/blog/category/news/" title="View all posts in News" rel="category tag">News</a>. You can follow any responses to this entry through the <a href='http://www.simbiosys.com/blog/2008/05/01/the-wow-factor-at-the-bio-it-world-expo/feed/'>RSS 2.0</a> feed. You can <a href="#respond">leave a response</a>, or <a href="http://www.simbiosys.com/blog/2008/05/01/the-wow-factor-at-the-bio-it-world-expo/trackback/" rel="trackback">trackback</a> from your own site. </small> </p> </div> </div> <!-- You can start editing here. --> <h3 id="comments">2 Responses to “The wow factor at the BIO-IT World Expo”</h3> <ol class="commentlist"> <li class="alt" id="comment-1057"> <cite>Kamesh Janakiraman</cite> Says: <br /> <small class="commentmetadata"><a href="#comment-1057" title="">May 5th, 2008 at 1:08 am</a> </small> <p>here one more add to add to the total “WOW”! </p> </li> <li class="" id="comment-1514"> <cite><a href='http://www.simbiosys.ca/blog/2008/10/22/ibms-white-paper-on-the-cell-technology-and-molecular-modeling/' rel='external nofollow'>SimBioSys Blog » Blog Archive » IBM’s white paper on the Cell technology and Molecular Modeling</a></cite> Says: <br /> <small class="commentmetadata"><a href="#comment-1514" title="">October 22nd, 2008 at 9:59 pm</a> </small> <p>[…] The wow factor at the BIO-IT World Expo […] </p> </li> </ol> <h3 id="respond">Leave a Reply</h3> <form action="http://www.simbiosys.com/blog/wp-comments-post.php" method="post" id="commentform"> <p><input type="text" name="author" id="author" value="" size="22" tabindex="1" /> <label for="author"><small>Name </small></label></p> <p><input type="text" name="email" id="email" value="" size="22" tabindex="2" /> <label for="email"><small>Mail (will not be published) </small></label></p> <p><input type="text" name="url" id="url" value="" size="22" tabindex="3" /> <label for="url"><small>Website</small></label></p> <!--<p><small><strong>XHTML:</strong> You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> </small></p>--> <p><textarea name="comment" id="comment" cols="100%" rows="10" tabindex="4"></textarea></p> <p><input name="submit" type="submit" id="submit" tabindex="5" value="Submit Comment" /> <input type="hidden" name="comment_post_ID" value="16" /> </p> </form> </div> <hr /> <div id="footer"> <!-- If you'd like to support WordPress, having the "powered by" link someone on your blog is the best way, it's our only promotion or advertising. --> <p> SimBioSys Blog is proudly powered by <a href="http://wordpress.org/">WordPress</a> <br /><a href="feed:http://www.simbiosys.com/blog/feed/">Entries (RSS)</a> and <a href="feed:http://www.simbiosys.com/blog/comments/feed/">Comments (RSS)</a>. <!-- 18 queries. 0.064 seconds. --> </p> </div> </div> <!-- Gorgeous design by Michael Heilemann - http://binarybonsai.com/kubrick/ --> </body> </html>