The wow factor at the BIO-IT World Expo
The eHiTS Lightning product has been entered into the “Best of Show” award competition, and made it to the finalist level, i.e. among the best 3 candidates. There was a panel of judges who went around and the finalists were given 10 minutes to present their product to them. Our 10-minute presentation is available here. The judges were impressed with our Cell solution, but apparently they were even more impressed with the natural language processing capabilities of Linguamatics who won the award. I wish they had a separate award for the product getting the most “WOW!” statements from visitors, I bet we would have won that one! The typical scenario went like this:
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Someone walks up to the booth looking interested or surprised to see a PS3 sitting in the middle on a stand.
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Antony or me give the person a quick explanation of what is eHiTS Lightning and that the special Cell processor that the program runs on is powering the PS3.
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Then we show them the laptop screen beside, which has two windows
side-by-side: one showing the console of the PS3 running eHiTS-Lightning on a
series of docking tasks, the other one docking the same cases with eHiTS on a
dual core AMD Athlon X2 (the laptop itself). - The person goes: WOW!
This story repeated several dozen times during the two days of the show. The point is, when we tell somebody that it is 32X or 50-fold faster, that is just a number — it may sink in or may not. But when you see it running side-by-side, the visual effect is so incredible, everybody “gets it” right away. The PS3 window just keeps scrolling up with barely readable speed, while the AMD window looks frozen and only advances a line once in a while (roughly a minute or so) - but it had time stamps for each line so you could see how many seconds have passed between printed lines. Many visitors were not specifically working in modeling area, just got curious about the PS3, but there were a number of respected experts in the docking and virtual screening area who came by and went through the WOW factor, too.
So, I think it was a pretty good show, because a lot of people were genuinely impressed by eHiTS Lightning and they will likely remember us.
ZZ

May 5th, 2008 at 1:08 am
here one more add to add to the total “WOW”!
October 22nd, 2008 at 9:59 pm
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